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The Loop's Pop-Up Alley Party Series Returns in May

According to organizers, the series has helped generate extra revenue for Loop merchants

The placemaking series ACTIVATE, which transforms downtown alleys into pop-up parties, will return to the Loop for its third year. According to the Chicago Loop Alliance, the series' organizer, their events last summer helped generate nearly $1 million in extra revenue for Loop merchants and businesses. The series typically coordinates with local artists to serve as pop-up galleries in downtown alleys, but some changes are expected for this year. The series is going to feature a five senses theme so attendees can "experience" the "dynamic art, music and lights."

The Chicago Loop Alliance says that 30,000 people attended the various ACTIVATE events last summer. This summer's series will kick off on May 13 at 5:00 p.m. The location will be announced two weeks before the event.