Vail Resorts just announced that it has acquired Wilmot Mountain, a ski area in Wisconsin that's located approximately 65 miles north of Chicago, Illinois. The purchase is Vail Resorts' third "urban" ski area, meaning a resort that is close to metropolitan areas and not known for its hard-core terrain. The company also owns Afton Alps in Minnesota and Mt. Brighton in Michigan, all in an attempt to capture some of the lucrative midwestern ski market and encourage travel between Vail Resorts' 12 properties. This marks Vail Resorts' third acquisition since September 2014 when Vail bought Park City Mountain Resort for $182.5 million. Last March, Vail also bought Australia's largest ski area, Perisher. And while the terms of this most recent acquisition were not disclosed, this purchase proves that the ski industry's biggest player isn't slowing down any time soon.
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