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What's in a Name?

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While announcing that work on a 28-story apartment tower at 347 West Chestnut will begin this week, developer Steve Fifield also dropped the development's name, Next in NoCA (North of Chicago Avenue). It's a Manhattan-style abbreviation that just might join a long list of neighborhood names that didn't quite catch on, such as SuHu (Superior and Huron gallery district) and NoCo (North and Clybourn). [Crain's]