clock menu more-arrow no yes

Filed under:

Satirical #SquirrelTruth Advertisements Now Taking Over the L

If you've recently spotted some very strange advertisements on the 'L' warning of the dangers of squirrels, don't worry, you're not going crazy (or are you?). The new #SquirrelTruth ads detail a "fact" about squirrels that may surprise you, for instance one reads, "Statistically speaking, at least one 'person' on this train is actually 7 squirrels wearing a human suit. Don't be a victim." The ad campaign is actually the brainchild of local comedian Ben Larrison, who ran a successful Kickstarter last summer that raised over $4,000 for the so-called Chicago Transit Project. According to the Kickstarter campaign, Larson simply states that the purpose of the project was "to buy ad space in 100 CTA train cars so that I can put ridiculous stuff up in 100 CTA cars, and make our commutes more fun." One of the components of the project is the alarming "facts" about squirrels. Other ads will feature random pictures of goats, and ads from someone pleading for a person named Vanessa to come back to them (similar to the satirical Carrot Facts Twitter account). The squirrel truth ads are now officially up and have been spotted on the 'L' lately and are beginning to make their way to Reddit and other social media channels.
·A local Chicago writer Kickstarted this ad Campaign used on the CTA [Reddit]
·Chicago Transit Project [Kickstarter]
·The Chicago Transit Project [Official website]