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It's Hip to be Square

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A mysterious tall, bright L-shaped lighting installation has appeared along Milwaukee Avenue in Logan Square leading some to wonder what the heck it's for. Turns out it's part of a marketing campaign for the upcoming residential and retail project from Property Markets Group. Last week, PMG's senior managing director Noah Gottlieb told DNAinfo that they believe that the building "should be branded and marketed in artistic and cool ways." [DNAinfo; previously]