Love it or hate it, Donald Trump's name is going on the side of the Trump International Hotel & Tower in River North. But that isn't stopping people from talking, gawking and even praising it. And perhaps the biggest fan of the sign is The Donald himself. In a recent conversation with Tribune architecture critic Blair Kamin, Trump stated that his sign will one day be viewed like the icon Hollywood sign that looks over Los Angeles. However, that day is still far off, as the sign has received criticism from preservationists, passersby and elected representatives. The sign started going up in the first week of May, and so far the "P" is the final remaining letter to be erected. At the pace the effort has been moving, the sign is likely to be completed in the next couple of weeks. The building itself, a 96 story glass tower designed by world-renowned architect Adrian Smith, is an important part of the Chicago landscape, and one of the city's best examples of recent starchitecture. Certainly, the sign oozes ego, but it is here to stay. And whether or not it'll be eventually viewed as an eyesore or an icon, only time will tell.
·Donald Trump: Giant sign on his Chicago tower is like Hollywood sign [Tribune]
·Trump Tower Sign 'Extremely Tasteless,' Ald. Moreno Says [DNAinfo]
·Previous Trump Tower coverage [Curbed Chicago]