Event: The official Open House for Related Midwest's Adler Place in the South Loop unveiled in December. Tour of model condo units and a common event space.
In the House: Brokers, Related sales staff, PR people and an underdressed blogger with weird hair.
Dress code: Suits, dress shoes and designer-framed glasses.
Menu: Mixed hors d'oeuvres (stuff wrapped in bacon, sushi, and some delicious chorizo thingy) and drinks (champagne, white wine, sangria and beer).
Overheard: Much excited chatter about the building, its residents and the South Loop in general over the tunes of a live fusion bossa nova combo.
Megadeveloper Related Real Estate scooped up and redeveloped three not-yet-completed projects in the South Loop, with the most recently completed being the Adler Place (1629 South Prairie Avenue) which was the focus of last night's event. Related Midwest President of Sales, David Wolf was proud to reveal that sales of the units in the building have been strong and that the company is bullish on the South Loop neighborhood.
Several model units with different amount of space and vibes were open during the event. The first stop was a trendy space with contemporary furnishings, followed by a hip-masculine space with a big black patent leather couch and finally a three bedroom unit outfitted with a whimsical children's bedroom and small office. A 1,260 square foot two bed, two bath unit runs $432,000 while a larger three bedroom is well over half-a-mill.
The event ended at the 32nd floor, where a live band was jamming out, and hors d'oeuvres were being consumed. Although it was dark out, it was hard to miss the view of the neoclassical space ship/stadium Soldier Field, which seemed only an arms length away. Related reps discussed the neighborhood with its changing demographics and their vision of connecting trendy folks to the area along with the overall improving condo sales that Chicago has been witnessing so far this year.
· Adler Place official site [Related]
· Developer Sends Revamped Adler Place Condos to Market [Curbed Chicago]