The Bloomingdale Trail brain trust thinks they can manufacture a catchier name for the rec trail & access park package now under development. "The 606" is the moniker they came up with, which the Trust for Public Land will officially present at tonight's public meeting. The ad folks will be shoving it down our throats in the near term, as it'll have an uphill battle against the widely-recognized "Bloomingdale" label. Not only is "The 606" designed to strike a unifying note (in reference to chicagoans' ZIP codes), it's also "reminiscent of a train route"— this being a rails-to-trails project and all. [Trib, previously]
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