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Adventures in Marketing

When it's hot, when it's really unbearably humid and hot, do you ever think to yourself, "I wish I could leave my air-conditioned apartment and go sleep under the stars, but I have nowhere to go"? Problem solved! For a mere $10,000, the Affinia Hotel will let you sleep outside on the hotel's 29th floor terrace on the muggiest of Chicago nights. [UrbanDaddy via Gapers Block]