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Branding the Bridges

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Ads are blooming on Chicago River bridge houses for the first time, reports The Tribune. The first taker is Bank of America (in need of good press). The deal has been in the works for a year-and-a-half, championed by Mayor Daley as a new revenue generator. Mayor Emanuel appears to be seeing it through, as part of an anticipated $25M in revenue from corporate ads on the city's buildings, garbage cans, parking pay boxes, and website. What's next, Geico flags fronting City Hall? [Trib]